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Crayola, a Binney & Smith company, best known as the leading manufacturer of colorful crayons, announced today that kids can expect to welcome 3 new colors into Crayola's already wide spectrum by the end of the year.

"This is a very exciting time for us," commented Mark Schwab, CEO of Binney & Smith Inc. "Crayola is already the world leader in creativity products, and these new colors will only add to that excitement."

Little Billy stretching his imagination

The new colors, which will be available by Christmas, add greater control to a child's palette, allowing their imaginations to grow and allowing their minds to take shape."

The new colors to be added this Christmas include: Hospital Green, Jackie Chan Yellow and Menstrual Red.

"What does menstrual mean, Aunt Flo??" asked little Billy when he heard the news.

"Hey look! Rugrats are on!" she replied, trying to divert his attention..

"This has to be the greatest thing to come out of Crayola since Honky White and Manute Bol black debuted in '93," said Jonathon Marcus, manager of ABC Toys in Davenport, IA.